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Back by popular demand and following feedback from more than 600 consumers and in-depth market research, the ‘Best Ever’ range, including the new improved Chicken & Mushroom Pie, will be available in the chilled aisles of selected ASDA, Tesco, Morrisons, Co-op and Sainsbury’s stores as of this month, and in frozen by the end of November.

Whilst the range is already much loved, the Holland’s team is always looking for ways to further improve its range and this launch follows the announcement of the Holland’s Pie Panel – a search for five pie and pud tasters to join an elite Pie Panel to taste and review its ‘proper tasty’ range!

Recent research highlighted the fact customers absolutely love Holland’s Pies’ tasty fillings, so the Lancashire baker has decided to give them even more of its famous filling.  Holland’s Best Ever range includes:

  • Potato & Meat Pie: Even more tasty filling
  • Steak & Kidney Pie: Even more tasty filling
  • Meat Pie: Even more gravy!
  • Chicken & Mushroom Pie: New improved recipe – even more filling, with more chicken and now creamier than ever before!
  • Cheese & Onion Pie: Even more tasty filling
  • Minced Beef & Onion Pie: Even more tasty filling
  • Peppered Steak Pie: Great new shape, exclusive to chippies!

Helen Henry, Chief PIEologist at Holland’s Pies said: “Our loyal customers asked for more of our famous fillings, and we listened. Whilst we know our products are already much loved by our loyal fan base, we wouldn’t be doing our job properly if we didn’t act upon their feedback – it’s crucial in ensuring our products are the best they can be.

“Our new Best Ever range includes even more of our famous fillings and we’ve done it without compromising the recipes that have made Holland’s pies and puddings the region’s favourite.  We’ve simply listened to our customers and added even more filling and the Best Ever Recipe range also includes a new improved Chicken & Mushroom pie.

“Plus, it’s never been quicker to cook our famous Steak & Kidney Puddings! We’ve listened to our customers and they can now be microwaved in 1 minute 30 seconds.”

Customers wishing to find their nearest Holland’s Pies stockist, can visit the pie finder: http://www.hollandspies.co.uk/pie-finder/

 

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